The AI Double-Play

How Smart CEOs Are Winning the Customer Research Game

Let’s cut straight to the chase.

If you’re still doing customer research the old-school way, you’re already behind. And not just a little behind — we’re talking “showing up to the Super Bowl during the 4th quarter” behind.

Here’s the thing about AI in customer research that nobody’s talking about: it’s not one game-changer, it’s TWO.

I call it the “AI Double-Play”—and understanding both sides of this coin might be the difference between your company thriving or diving in the next 18 months.

The First Play: Making Research Faster (The “How”)

Think about the last major research initiative your team ran. How long did it take? Weeks? Months?

AI can cut that time down dramatically. We’re talking processes that once took a month, now take days or even hours.

This is the procedural side of AI — the “how” things get done:

• Data collection at warp speed
• Pattern recognition that never sleeps
• Processing mountains of information without breaking a sweat
• Consistent analysis without human bias or fatigue