Oct 16How to deliver value for the business you serve in SLO Motion — so they can deliver additional value to their customers and shareholdersValue and focus. This is the business of Research. Delivering this is the Research team of the future — the Strategic Learning Organization (SLO). A SLO Defined: A Strategic Learning Organization (SLO) continuously adapts and evolves by acquiring, processing, and applying new knowledge. SLOs prioritize innovation, improvement, and growth by fostering a culture…4 min read4 min read
Sep 16Unlock the Power of Brevity: Five Ways to Transform Your Research Communication to Boost ImpactWant to maximize the impact your insights have? Meet your stakeholders where they are at. What you need to know: Stakeholders want to know three things: What do I need to know? Why does it matter? What do I do next? Why does it matter? Brevity in research communication matters. People are flooded with information 🌊 People want to understand and act on the information you share…3 min read3 min read
Sep 9The four skills every researcher must learn to work “their beat” to deliver the research news📰 The research of the future looks more like a newsroom than it does academic exercise. I have written about this here and here. I have gotten some questions lately about how to implement this. I am going to answer one of these questions here today. But if you want…4 min read4 min read
Sep 7Evaluate Evidence Like a Detective: Increase Confidence in Your Study Results with this Seven Step TestDetectives don’t take things at face value. The don’t just gather evidence, they interrogate it. Interrogating is the process of questioning, examining, and analyzing data, information, or evidence to uncover hidden insights, patterns, and trends. It is a crucial aspect of the investigation process. Determining if something has evidentiary value requires expertise, training, and evaluating multiple factors.3 min read3 min read
Sep 5Changing the Value of UX Researchers: The 3 Core Skills to Become a Trusted AdvisorI was scrolling LinkedIn and I saw it again. Another research layoff. The first thing that came to mind was, “What the fuck is going on? Why are researchers continuing to get whacked like Jimmy Hoffa?” Then I started to think about the job of UX research and the value…3 min read3 min read
Sep 5How to transform your research team into a newsroom — and have an impact that measurably captures the attention of your audience and catalyzes action.Research is changing. The future of research: Isn’t the methods we use; although they are important for evidence collection. Isn’t the tools we use; although they will enable us to move faster. Isn’t the reports we deliver; the traditional report is dying. The future of research is in the information we deliver — and how we enable people to use it to make better decisions faster. The problem we are solving is the socialization…2 min read2 min read
Sep 3Navigating the Research Crisis: Tackling Value, Delivery, and Relevance ChallengesResearch has a problem. It is a problem of value It is a problem of delivery It is a problem of relevance Don’t believe me? Look no further than the headlines — layoffs and cutbacks disproportionately impacting research teams:5 min read5 min read
Sep 210 Strategies For UX and Market Researchers To Battle HiPPO’s And Drive Impactful OutcomesWithout alienating key stakeholders. — Research is advocacy. Researchers should: 🔎 Collect evidence like a detective 🎤 Report insights like a news anchor 🤝 Negotiate outcomes like a hostage negotiator Researchers should advocate for a position, grounded in evidence, that de-risks decisions for business stakeholders. It’s that easy, right? Until you are pushing against the HiPPO 🦛 HiPPOs (Highest Paid Person’s Opinion) are individuals who earn more and thus have more influential…3 min read3 min read
Jul 15How Strategic Insight and Foresight Detectives Evaluate EvidenceStrategic Insight and Foresight Detectives are the future of research. Read Time: 3 minutes, 2 seconds. The value of Strategic Insight and Foresight Detectives isn’t grounded in only conducting primary research; it is in interrogating evidence and facts to help businesses make more informed — and less risky — business decisions. SIFT Detectives are more hunters than gatherers. They don’t gather research; they hunt for facts and evidence to build a story that…4 min read4 min read
Jul 2Are You Ready to Take the Leap and Create a Strategic Research Function?Getting support to build a strategic research function is f*cking hard. — Many business leaders think they know what they want from research. They then ask for them by method, i.e.: “We want usability tests!” “We want interviews!” “We want surveys!” “We want NPS!” All of these are the tools and methods we use and are associated with; they are not outcomes…5 min read5 min read
